How We Transformed Our Luxury London Bathroom Showroom

2021 was an exciting and progressive year for Kallums. We gave our luxury bathroom showroom a completed overhaul – it’s most extensive refurbishment to date! Transforming our London bathroom showroom enables us to provide a luxurious bathroom experience like no other.

As the year drew to a close and we finalised the finishing touches of our new showroom displays, we received fantastic news. Our showroom became a finalist in the KBB Review Retail & Design Awards 2022 for ‘Bathroom Showroom of The Year’! It certainly was an incredible way to end the year, and we are beyond proud of our entire team.

After a long and rather cold January, we entered February with renewed excitement! The countdown is officially on for the KBB Retail & Design Awards 2022 in Birmingham. With less than 4 weeks to go, we decided to sit down for a chat with our talented in-house designer Alex.

Alex designed many of our new stunning showroom displays, so we wanted to get her thoughts on our showrooms amazing transformation and how that resulted in us being a KBB finalist!

Alex Bathroom Designer

What makes the Kallums Bathrooms Showroom stand out against other bathroom retailers?

 We recently went through a major refurbishment! Most importantly our displays are completely fresh and include the best new product collections. These new display showcase lots of different finishes (brushed brass, black, warm steel, gunmetal and chrome) as well as the latest trends and styles. We spent lots of time carefully selecting stylish bathroom tiles, as it’s important for clients to see various textures, colours, and way of tiling. This is something I feel other bathroom showrooms don’t focus on that much.

However, what really sets our luxury bathroom showroom apart from is our exceptional customer service from start to finish. We offer a comprehensive service that includes bathroom design, supply and installation. Plus, a highly talented expert team who can create exceptional luxury bathrooms.

What key changes were made to the luxury bathroom showroom that resulted with being a KBB finalist?

During the lockdowns, we spent a lot of time reflecting on the look of our luxury bathroom showroom. We thought hard about the products we want to sell and the suppliers we want to work with. It’s extremely important for client to see the latest trends, a vast selection of different styles and finishes, as well as products at different price points. Plus, we like to include some more bespoke and unusual pieces. As well as the new displays, we decluttered and created a nice open space meeting area. Overall, the showroom now looks more spacious and welcoming for retail and professional clients. I believe we achieved everything we planned to do and then some, and I think the KBB judges could see this and is why we are a finalist.

What is your favourite new display and why?

There are two displays that I really love! The first is our front window display that features Gessi brassware, Idea Group NYU furniture and Majestic fluted glass. It is very simple but sophisticated. I really like the terrazzo tiles with marble effect slabs; overall it’s a very elegant bathroom design.

The second is our new Lefroy Brooks display. Traditional, art deco style designs are one of my favourites! We chose large, busy tiles with heavy grey veins and paired with Bard and Blackwood furniture in a light gold finish. The brassware is a polished nickel finish, which works perfectly with the tiles. It’s a very brave colour scheme that makes a statement, which is something every showroom should have.

What factors do you consider before designing a new display?

When designing new bathroom displays, I analyse what brands, styles and manufactures my clients are asking for. I feel it’s so important to work with good quality brands and reliable suppliers, and I prefer to include those in my displays.

Where did you find inspiration for creating the displays?

I take my inspiration mainly from online on social media channels such as Pinterest, Houzz, LinkedIn but also from my suppliers and clients. I also find design exhibitions in UK and abroad really inspirational, and it’s great to see some many new trends and product prototypes in situ. As well the world slowly returns to ‘normal’ I hope to start visiting more bathroom design shows.

What are your current favourite bathroom design trends?

My favourite bathroom design trend is the simple, classic traditional look! With vertical, decorative tiles used for feature walls and patterned floors and complemented by traditional style basin stands and brassware. 

I’m also a fan of modern bathroom designs where I can use a composite basin with slimline vanity unit and large porcelain slabs without any grout lines.

Favourite luxury bathroom brands?

 For traditional bathroom designs my favourite brands are Samuel Heath and Lefroy Brooks! But for more modern bathroom designs my favourites are Vola, Gessi, Idea Group, Catalano, Flaminia and The Sterlingham Company.

Kast Concrete Basins Display in Kallums Lonoon Bathroom Showroom

What do you love the most about being a part of Team Kallums?

The thing I love the most about Team Kallums is how quickly we have grown since I joined, and how we all have big plans and dreams for the near future that we are working hard towards. Everyone is friendly and it makes work so much fun, even during very hectic and busy weeks!

If you would like to visit our award nominated luxury London bathroom showroom, or for more information on how we can design, supply and install your new luxury bathroom, contact us or click below. 

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Kallums Bathrooms is an independent family-led business, founded in London by Matthew Kallum, who has a passion for luxurious bathroom design and outstanding customer service.  From chic products to modern bathroom design methods, we specialise in exceptional bespoke bathrooms that give your space a distinct personality.

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