Bathroom Tile Trends: Luxury Coloured Tiles for Timeless Bathroom Design

For decades, white bathroom tiles have been the go-to choice for creating bright, clean spaces. While they will always have their place, today’s luxury bathrooms are moving in a more expressive direction. Homeowners are embracing colour, texture and beautifully crafted finishes to create bathrooms that feel warm, personal and designed to stand the test of time.

At Kallums Bathrooms, we see this shift every day in our Guildford bathroom showroom and Putney bathroom showroom. Whether it’s a calming spa-inspired en suite or a dramatic family bathroom, homeowners are increasingly looking beyond plain white tiles in favour of colours and finishes that tell a story. This philosophy sits at the heart of our award-winning bathroom design process, where every bathroom is tailored to the people who use it rather than the latest trend.

Why Coloured Bathroom Tiles Are Replacing White

Colour doesn’t have to mean bold. Today’s bathroom colour palette extends far beyond white. Earthy shades such as sage green, olive, clay and warm sand create calm, spa-like interiors, while deeper tones including navy blue, forest green and rich burgundy add depth, richness and character. The result is a bathroom that feels layered, inviting and effortlessly timeless.

Whether you are designing a family bathroom or a boutique hotel-inspired en suite, the right bathroom tiles do far more than add colour, they shape the mood, enhance the architecture and give the space its own unique identity.

Handmade Zellige Tiles: The Bathroom Tile Trend That Adds Character

Close-up of glossy brown bathroom tiles with luxury toiletries on a black shelf.
Beige glossy square bathroom tiles with a white sink and black soap dispenser.
Green coloured bathroom tiles with a shelf and toiletries for luxury bathroom design.

Handmade Zellige tiles continue to be one of the defining trends in luxury bathroom design, celebrated for their beautifully imperfect finish and handcrafted character. Each tile is individually made, giving every surface subtle variations in glaze, colour and texture that simply cannot be replicated by machine-made tiles.

Unlike perfectly flat porcelain, handmade tiles catch natural light differently throughout the day, adding movement, warmth and depth to walls, shower enclosures and feature niches.

Why Handmade Bathroom Tiles Feel More Luxurious

Luxury isn’t about perfection, it’s about character. Handmade tiles create depth through slight imperfections, making every bathroom feel unique. They’re ideal for feature walls, shower niches and vanity splashbacks, where texture becomes an integral part of the overall design.

Green Bathroom Tiles: Nature’s Favourite Colour

Close-up of vintage brass bathroom tap and wall-mounted fixtures with green tiles.
Modern bathroom with dark green tiles and gold fixtures in a glass shower enclosure.
Modern bathroom with grey roller blind and green tiled wall behind a white bathtub.

Green has become one of the defining colours in contemporary bathroom design. One of our recent bathroom design and installation projects perfectly demonstrates how colour can transform a space. Rich forest green tiles wrap the shower enclosure, creating depth, warmth and an almost cocooning atmosphere that feels both luxurious and connected to nature.

Paired with brushed brass brassware, natural textures and bespoke furniture, the result is a bathroom that feels timeless rather than trend-led. It’s a wonderful example of how thoughtful bespoke bathroom design combines colour, texture and premium materials to create a bathroom that is both beautiful and practical.

The Best Materials to Pair with Green Tiles

Green pairs beautifully with:

  • Brushed brass taps
  • Walnut and oak furniture
  • Limestone and travertine
  • Fluted glass
  • Natural stone basins
  • Warm white walls

Together, these materials create bathrooms that feel connected to nature while remaining elegant and contemporary.

Neutral Bathroom Tiles That Never Go Out of Style

Close-up of a bathroom wall with beige tiles and a built-in shelf holding a black bottle and yellow.
Modern walk-in shower with beige tiles and glass enclosure in bathroom.
Modern shower panel with chrome controls and a beige tiled wall in bathroom.

Neutral doesn’t have to mean boring.

Our recent bathroom design and installation project shows how warm neutral tiles can feel every bit as luxurious as darker colour palettes. Soft sand-toned tiles introduce subtle texture and tonal variation, creating a warm, inviting backdrop throughout the shower enclosure. Combined with frameless glass, polished chrome brassware and a contrasting dark shower tray, the result is understated, elegant and designed to stand the test of time.

Porcelain, Ceramic or Natural Stone?

Every tile material creates a different look and feel.

  • Porcelain tiles are durable, low maintenance and ideal for bathrooms.
  • Ceramic tiles offer endless colours, patterns and finishes.
  • Natural stone tiles bring organic texture and one-of-a-kind character but require a little more care.

The right choice depends as much on your lifestyle as your design style.

The Same Brassware, Three Different Bathroom Tile Finishes

Modern bathroom sink with marble wall and two glasses of water.
Modern black marble bathroom wall with sleek silver tap and glasses.
Modern bathroom sink with a sleek chrome faucet and two glass tumblers on marble countertop.

The same brushed brass basin tap photographed against three porcelain tile finishes in our Guildford Bathroom Showroom.

One of the easiest ways to appreciate the impact of bathroom tiles is to see the same brassware against different surfaces. These images, photographed in our Guildford bathroom showroom, demonstrate how a single brushed brass finish can take on a completely different personality depending on the tile behind it.

Set against a dramatic dark porcelain tile, the brassware feels bold and contemporary. Paired with a warm onyx-effect tile, it becomes softer and more luxurious, while the light marble-effect porcelain creates a fresh, elegant backdrop that allows both the brassware and natural veining to take centre stage.

It’s a reminder that choosing bathroom tiles isn’t simply about colour. The tone, texture, pattern and finish all influence how every other material in the room is perceived. Whether you are drawn to marble-effect porcelain, natural stone-inspired tiles or richly textured surfaces, the right combination creates a bathroom that feels balanced, timeless and uniquely yours.

Matt vs Gloss Bathroom Tiles

Gloss tiles bounce natural light around the room, making colours appear richer while helping compact bathrooms feel brighter and more spacious.

Matt tiles absorb light, creating a softer, more natural appearance that’s perfect for spa-inspired interiors. Many of the most successful bathrooms combine both finishes to introduce subtle contrast, depth and texture.

Large-Format or Small Bathroom Tiles?

Large-format bathroom tiles continue to grow in popularity thanks to their seamless appearance and minimal grout lines, helping bathrooms feel calm, spacious and contemporary.

Smaller-format tiles introduce rhythm, texture and intricate detail. Whether laid in a herringbone pattern, vertical stack or classic brick bond, they create visual interest and highlight architectural features such as shower niches and feature walls.

The right choice isn’t about following trends, it’s about choosing the format that best complements your space.

Colourful bathroom tiles in pastel shades for modern bathroom design.
Luxury coloured bathroom tiles with intricate patterns and a tote bag on the floor.
Close-up of hexagonal bathroom tiles in beige, brown, and mustard shades.

Choosing Bathroom Tiles You’ll Love for Years

Bathroom tile trends come and go, but the most successful bathrooms are designed around materials you’ll continue to love long after trends have changed.

Whether you prefer handcrafted Zellige, textured porcelain, natural stone or contemporary ceramic tiles, choose colours and finishes that reflect your home and the way you live.

At Kallums Bathrooms, our designers help homeowners across London, Surrey, Hampshire and beyond create bespoke bathrooms that balance beauty with practicality. Visit our Guildford bathroom showroom or Putney bathroom showroom to explore luxury bathroom tiles, compare colours and textures, and see how different materials work together in beautifully designed settings.

Book a Bathroom Design Consultation

Whether you are planning a complete bathroom renovation or simply exploring bathroom tile ideas, visiting one of our showrooms is the perfect place to start.

Discover luxury bathroom tiles, handcrafted finishes, natural stone, porcelain collections and beautifully designed displays at our Guildford bathroom showroom or Putney bathroom showroom. Our award-winning bathroom design team offers complete bathroom supply and installation across London, Surrey and Hampshire, helping you create a bathroom that’s beautifully designed, expertly installed and built to last.

Frequent Asked Questions​

  • 1. Are coloured bathroom tiles a good long-term choice, or will they date?

    Colour dates far less than most people expect, provided you choose the tone rather than the trend. The shades we see lasting - sage, olive, clay, navy and forest green - are drawn from nature, which is why they still feel right years after installation. It is the bright, fashion-led colours that tend to tire. If you are unsure, our designers can show you how a colour behaves across a full scheme in our Guildford and Putney showrooms before you commit.

  • 2. Are handmade Zellige tiles suitable for showers and other wet areas?

    Yes. Zellige works beautifully in showers and on splashbacks when it is sealed and installed correctly. The slight variations in glaze and tone are exactly what give a shower enclosure its depth and movement. The one thing to know is that each tile is individual, so a little more time is needed during installation to work with the natural variation - which is where an experienced fitting team makes the difference.

  • 3. Which tile material is best for a bathroom - porcelain, ceramic or natural stone?

    There is no single best material; it depends on how you live. Porcelain is the most hard-wearing and the easiest to maintain, which makes it a reliable choice for busy family bathrooms. Ceramic offers the widest range of colours, patterns and finishes. Natural stone brings organic texture that cannot be replicated, though it asks for a little more care and sealing. We often combine materials within one bathroom, using stone or handmade tiles as a feature and porcelain across the harder-working surfaces.

  • 4. Do matt or gloss tiles work better in a small bathroom?

    Gloss tiles are usually the better choice in a compact bathroom, because they reflect natural light and help the room feel brighter and more open. Matt tiles create a softer, spa-like mood but absorb light, so they tend to suit larger or well-lit spaces. Many of the bathrooms we design use both - a gloss feature wall to lift the light, with matt surfaces elsewhere for contrast and depth.

Explore more projects in our case study collection.

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