The Secret of Designers Revealed: How Mood Boards Have Taken Over Bathroom Design

Mood boards: once the quiet secret of interior designers, now the obsession of the bathroom industry. Scroll through Instagram, Pinterest, or even showroom walls, and you will see them everywhere.

At Kallums Bathrooms, we have noticed a trend: mood boards aren’t just tools for designers, they are the ultimate visual shortcut to understanding luxury bathroom design. They allow you to see how colours, textures, finishes, and brassware interact without ever stepping foot in a completed bathroom.

Here’s why mood boards are causing a stir:

Too Many Ideas, Too Little Time

Pinterest can be inspiring… and terrifying. Millions of bathroom ideas flood your feed, and suddenly, you don’t know where to start. Mood boards curate chaos. They help homeowners focus on combinations that actually work together rather than chasing every trend at once.

Controversial but True: They Sell Bathrooms Before They Exist

Mood boards aren’t just pretty collages. They are powerful sales and design tools. They make spaces feel real, even when the bathroom doesn’t exist yet. This is why designers and sales teams alike have fallen for them and why some critics argue we are selling style over substance. At Kallums, we say: if it helps homeowners visualise their dream bathroom and make confident decisions, it’s more substance than hype.

Designers, Brands, and You Can All Play

Mood boards aren’t reserved for the pros. Homeowners can create their own, even with simple digital tools like Pinterest or Canva. Pick a core inspiration, gather textures, colours, finishes, and brassware. Then, let your imagination run. The mood board becomes a conversation starter when you meet a designer, turning scattered ideas into a focused plan.

Trending Mood board Styles at Kallums

• Natural Serenity: warm woods, stone textures, and calming palettes. Perfect for a spa-like retreat.
• Sculptural Brassware: bold, statement taps paired with minimalist surroundings. Adds personality and luxury.
• Bold Contrasts: deep hues against crisp whites, metallic accents for drama and sophistication.

Each mood board tells a story – a vision of what’s possible without having to wait for installation. For homeowners, this is liberating. For designers, it’s an essential tool.

Mood boards are more than trend. They are a bridge between imagination and reality, helping homeowners navigate infinite inspiration, focus on what truly matters, and fall in love with their bathroom before it even exists.

At Kallums Bathrooms, we embrace this trend because it’s creative, practical, and endlessly inspiring.